How Multicultural Marketing Will Help You Reach a Bigger Audience
Today, consumers are more culturally aware than ever before. Where once people might have been happy with the same old brand marketing messages pandering to them as a ‘target market’ with universal concerns, values and interests - today’s consumers demand authenticity and diversity on all fronts. In a world saturated with advertising and marketing campaigns, it can be difficult for brands to stand out from the crowd. One way to do this is by focusing your marketing efforts on an under-served multicultural audience. There are many benefits to doing so, including the ability to reach a wider audience, increase your brand visibility and drive sales growth through targeted ads. Read on to learn more. What is multicultural marketing ? Multicultural marketing focuses on audiences that are not well-represented in mainstream advertising. This could be a specific ethnic group, country of origin, religious group or LGBTQ+ community. It is a form of marketing that uses insights from multicultural...
